BRAND UKRAINE International Conference — головна щорічна подія для всіх, хто творить імідж України у світі. Конференція відбудеться у Києві — в самому серці боротьби за свободу й стійкість Європи — і цього року сфокусується на тому, як цінності стають стратегічним активом країни та інструментом національної безпеки в часи безпрецедентних геополітичних викликів.
Якщо ви працюєте у сфері державного управління, дипломатії, міжнародного бізнесу чи комунікацій — це подія, яку не можна пропустити. На вас чекають виступи спікерів світового рівня, нетворкінг із лідерами думок, а також практичні інструменти та кейси, які ви зможете застосувати у своїй роботі вже наступного дня.
Бренд країни як щит:
цінності на варті національної безпеки
Виконання гімну України оперним ансамблем «Культурних сил України»: Юрій Іваськевич, Станіслав Пащук, Павло Грищенко, Назарій Яцків та Ігор Міхневич
Офіційні вітання та вступні слова від:
У сучасному світі війна відбувається не лише за території — вона охоплює і цінності, й ідентичність, і наративи. Те, що ми знаємо про себе й розповідаємо іншим, стає щитом. Спікер дослідить, як стратегічний сторітелінг і ціннісно орієнтований брендинг допомагають країнам зміцнювати впевненість, будувати довіру та об'єднувати друзів і партнерів заради творення, а не сіяти ворожнечу заради влади.
Учасники дискусії заглибляться у критичні взаємозв'язки між брендами країн, національною безпекою та геополітикою. Мета дискусії – дослідити, як стратегічні, ціннісно орієнтовані бренди країн служать потужним інструментом для зміцнення національної безпеки, об'єднання громадян та зміцнення міжнародної довіри в умовах складних геополітичних викликів.
Учасники:
Унікальний аналіз Reputation Lab надасть комплексне уявлення про позиції України на світовій арені. У цій презентації висвітлюються основні сильні сторони та виклики, що формують міжнародну репутацію країни.
Учасники:
Панель зосередиться на ключових факторах, що стимулюють інвестиції в Україну, опираючись на аналітичні інсайти. Учасники також поділяться історіями успіху українських компаній, яким вдалося залучити прямі іноземні інвестиції попри виклики повномасштабної війни.
Міжнародний воркшоп про драйвери експорту — прикладні кейси та живий обмін досвідом для бізнесу:
Що стимулює експорт у часи нестабільності
Як адаптувати бренд для міжнародних ринків
Побудова B2B-партнерств через цінності
Роль комунікацій у виході на нові ринки
Ідеї, які можна одразу тестувати у своїй стратегії
Практична сесія PRo Toolkit — практична сесія обміну досвідом і практичними кейсами від міжнародних PR експертів:
Як розповідати історії, які резонують глобально
Пітчинг: що «чіпляє» міжнародні медіа
Робота з новими аудиторіями на нових ринках
Інструменти та поради, які можна застосувати одразу
Професор Ніколас Дж. Калл приєднається до конференції BRAND UKRAINE International Conference 2025 для ексклюзивного діалогу на сцені з модератором. У режимі реального часу він розгляне ідеї зі своєї останньої книги «Репутаційна безпека» та обговорить, як країни можуть захистити свій імідж у сучасному нестабільному інформаційному середовищі.
Спікер:
Модераторка:
Вечірній прийом та нетворкінг нададуть гостям можливість поспілкуватися в невимушеній атмосфері, насолоджуючись традиційними стравами української кухні, що демонструють багатий смак та кулінарну спадщину країни.
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