BRAND UKRAINE INTERNATIONAL CONFERENCE

June 6, 2024, Kyiv

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The BRAND UKRAINE International Conference is a flagship event dedicated to Ukraine's brand development and international communications. Serving as a professional hub, it unites both Ukrainian and international experts in strategic communications, brand development, and global research, alongside government officials, diplomats, and business representatives.

Among friends and partners gathered here, we will share experiences and knowledge, discuss the most effective practices and tools, acquire new insights, and strategize for Ukraine's brand development. Our goal is to make Ukraine's brand even stronger and more influential on the global stage.

Ukrainian Superpower:

How Ukraine won the hearts and minds of millions of people in the world?

This year, the conference will focus on Ukraine's soft power. It has become a crucial tool in garnering widespread international support and bolstering Ukraine's hard power amidst the full-scale Russian invasion. Ukraine's soft power has emerged as a superpower, captivating and inspiring millions worldwide, instantly making headlines and dominating news feeds and social media platforms.

The Brand Power

How sharing knowledge
about its culture and history
helps Ukraine find support worldwide

Soft Power

How Ukrainian diplomacy, creativity, and effective use of digital communications captured the hearts and minds of millions

Balance

How to keep the Ukrainian cause in the focus of global attention and lay the groundwork for post-war recovery

Ukrainians are already convinced that the country's image is a powerful "weapon" on the world stage. The country's brand affects its ability not only to attract investments and promote its goods and services in foreign markets but also to influence decision-making in international relations.

Speakers

Саймон Ангольт

Засновник Щорічного рейтингу національних брендів Anholt-GfK Nation Brands Index та Good Country Index

Саймон Ангольт

Засновник Щорічного рейтингу національних брендів Anholt-GfK Nation Brands Index та Good Country Index

Саймон Ангольт

Засновник Щорічного рейтингу національних брендів Anholt-GfK Nation Brands Index та Good Country Index

Луї Брук

Виконавчий директор з досліджень та стратегії Zinc Network

Луї Брук

Виконавчий директор з досліджень та стратегії Zinc Network

Луї Брук

Виконавчий директор з досліджень та стратегії Zinc Network

Марія Липяцька

Голова BRAND UKRAINE

Марія Липяцька

Голова BRAND UKRAINE

Марія Липяцька

Голова BRAND UKRAINE

Конрад Яґодзінські

Директор із брендингу місць у Brand Finance

Конрад Яґодзінські

Директор із брендингу місць у Brand Finance

Конрад Яґодзінські

Директор із брендингу місць у Brand Finance

Вікторія Ляліна-Бойко

Директорка Департаменту комунікацій та публічної дипломатії МЗС України

Вікторія Ляліна-Бойко

Директорка Департаменту комунікацій та публічної дипломатії МЗС України

Вікторія Ляліна-Бойко

Директорка Департаменту комунікацій та публічної дипломатії МЗС України

Аліна Торнагі

Керівниця департаменту маркетингу та комунікацій Міністерства цифрової трансформації України

Аліна Торнагі

Керівниця департаменту маркетингу та комунікацій Міністерства цифрової трансформації України

Аліна Торнагі

Керівниця департаменту маркетингу та комунікацій Міністерства цифрової трансформації України

Сергій Деркач

Заступник Міністра розвитку громад, територій та інфраструктури України

Сергій Деркач

Заступник Міністра розвитку громад, територій та інфраструктури України

Сергій Деркач

Заступник Міністра розвитку громад, територій та інфраструктури України

Олена Шаповалова

Директорка ДП «Український державний центр міжнародної освіти»

Олена Шаповалова

Директорка ДП «Український державний центр міжнародної освіти»

Олена Шаповалова

Директорка ДП «Український державний центр міжнародної освіти»

2

2

2

panel discussions featuring prominent international and Ukrainian experts

4

4

4

workshops from leaders in the field of international communications

200+

200+

200+

guests for professional networking

PROGRAM

the language of the event is English with simultaneous translation into Ukrainian

09:00 – 10:00

Registration and coffee

09:00 – 10:00

Registration and coffee

09:00 – 10:00

Registration and coffee

10:00 – 11:00

Welcome speeches

10:00 – 11:00

Welcome speeches

10:00 – 11:00

Welcome speeches

11:00 – 12:30

Panel Discussion

Soft Power: How the Great War Changed Key Narratives in Ukraine's Global Communications

11:00 – 12:30

Panel Discussion

Soft Power: How the Great War Changed Key Narratives in Ukraine's Global Communications

11:00 – 12:30

Panel Discussion

Soft Power: How the Great War Changed Key Narratives in Ukraine's Global Communications

13:00 – 14:30

Panel Discussion

The Power of Brand: How Ukraine's Positive Global Image Can Facilitate the Post-War Recovery

13:00 – 14:30

Panel Discussion

The Power of Brand: How Ukraine's Positive Global Image Can Facilitate the Post-War Recovery

13:00 – 14:30

Panel Discussion

The Power of Brand: How Ukraine's Positive Global Image Can Facilitate the Post-War Recovery

13:00 – 14:30

Panel Discussion

The Power of Brand: How Ukraine's Positive Global Image Can Facilitate the Post-War Recovery

13:00 – 14:30

Panel Discussion

The Power of Brand: How Ukraine's Positive Global Image Can Facilitate the Post-War Recovery

13:00 – 14:30

Panel Discussion

The Power of Brand: How Ukraine's Positive Global Image Can Facilitate the Post-War Recovery

15:30 – 17:00

Workshops

15:30 – 17:00

Workshops

15:30 – 17:00

Workshops

17:15 – 18:00

Sergiy Klimov

Ukrainian wine as an unexpected instrument of promoting Ukraine on the international stage

17:15 – 18:00

Sergiy Klimov

Ukrainian wine as an unexpected instrument of promoting Ukraine on the international stage

17:15 – 18:00

Sergiy Klimov

Ukrainian wine as an unexpected instrument of promoting Ukraine on the international stage

18:00 – 20:00

Tasting

Ukrainian wines and contemporary Ukrainian cuisine

18:00 – 20:00

Tasting

Ukrainian wines and contemporary Ukrainian cuisine

18:00 – 20:00

Tasting

Ukrainian wines and contemporary Ukrainian cuisine

WORKSHOPS

Zinc Network. Creativity Without Borders: Launching a Global Campaign that Changes the World

This workshop is for:

  • Creative communications professionals

  • Individuals aspiring to create impactful international campaigns

  • Those seeking to inspire positive change

Zinc Network. Creativity Without Borders: Launching a Global Campaign that Changes the World

This workshop is for:

  • Creative communications professionals

  • Individuals aspiring to create impactful international campaigns

  • Those seeking to inspire positive change

Zinc Network. Creativity Without Borders: Launching a Global Campaign that Changes the World

This workshop is for:

  • Creative communications professionals

  • Individuals aspiring to create impactful international campaigns

  • Those seeking to inspire positive change

Pitching Ukrainian Stories to International Media

This workshop is for:

  • Individuals seeking to effectively communicate Ukraine's story to the world

  • Those interested in crafting compelling pitches

  • Professionals aiming to develop connections with international media outlets

Pitching Ukrainian Stories to International Media

This workshop is for:

  • Individuals seeking to effectively communicate Ukraine's story to the world

  • Those interested in crafting compelling pitches

  • Professionals aiming to develop connections with international media outlets

Pitching Ukrainian Stories to International Media

This workshop is for:

  • Individuals seeking to effectively communicate Ukraine's story to the world

  • Those interested in crafting compelling pitches

  • Professionals aiming to develop connections with international media outlets

Ukraine.ua and UNITED24Media. Artificial intelligence and storytelling: the power and pervasiveness of digital communications

This workshop is for:

  • Digital communication professionals

  • Individuals interested in applying AI for storytelling

  • ​Those wishing to expand the boundaries of storytelling in business and marketing

Ukraine.ua and UNITED24Media. Artificial intelligence and storytelling: the power and pervasiveness of digital communications

This workshop is for:

  • Digital communication professionals

  • Individuals interested in applying AI for storytelling

  • ​Those wishing to expand the boundaries of storytelling in business and marketing

Ukraine.ua and UNITED24Media. Artificial intelligence and storytelling: the power and pervasiveness of digital communications

This workshop is for:

  • Digital communication professionals

  • Individuals interested in applying AI for storytelling

  • ​Those wishing to expand the boundaries of storytelling in business and marketing

BRAND UKRAINE and Detector media. Disinformation's Impact on Country Image and Perception and Strategies to Counter It

This workshop is for:

  • Diplomats and representatives of international organzations

  • Government officials

  • Strategic communications experts

BRAND UKRAINE and Detector media. Disinformation's Impact on Country Image and Perception and Strategies to Counter It

This workshop is for:

  • Diplomats and representatives of international organzations

  • Government officials

  • Strategic communications experts

BRAND UKRAINE and Detector media. Disinformation's Impact on Country Image and Perception and Strategies to Counter It

This workshop is for:

  • Diplomats and representatives of international organzations

  • Government officials

  • Strategic communications experts

PARTNERS

Country Brand as a Shield:
Values Guarding National Security

September 18, 2025, Kyiv

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