The BRAND UKRAINE International Conference is Ukraine’s flagship annual event on country’s global image and reputation. Taking place in Kyiv — at the heart of Europe’s fight for freedom and resilience — this year’s conference will explore how values become a country’s strategic asset and a national security toolkit in the times of unprecedented geopolitical challenges.
If you work in place branding, government, diplomacy, international business, or communications — this is the must-attend event of the year. Expect inspiring world-class keynotes, high-level networking with decision-makers and thought leaders, and practical tools you can take back to your work the next day.
Country Brand
as a Shield: Values Guarding
National Security
Performance of the Ukrainian national anthem by the opera ensemble of “Cultural Forces of Ukraine”: Yurii Ivaskevych, Stanislav Pashchuk, Pavlo Hryshchenko, Nazarii Yatskiv, and Ihor Mikhnevych from the Cultural Forces of Ukraine.
Official welcome and opening remarks from:
In today’s world, wars are waged not only over territories but also over values, identity, and narratives. What we know about ourselves — and what we choose to tell others — becomes a shield. The speaker will explore how strategic storytelling and values-driven nation branding help countries build confidence, earn trust, and unite allies and partners around creation, not division.
High-profile panellists will examine how place branding intersects with national security and geopolitics. The discussion will highlight how strategic, value-driven place branding strengthens security, unites citizens, and builds international trust in a complex world.
Participants:
Reputation Lab’s unique analysis will offer a comprehensive view of Ukraine’s standing on the global stage. This presentation highlights key strengths and challenges shaping the country’s international reputation.
Participants:
The panel will explore key drivers of investment in Ukraine through data-driven insights. It will also highlight success stories of Ukrainian companies that secured foreign direct investment amid the full-scale war.
International workshop on export drivers — practical cases and live peer exchange for business:
What drives export in times of uncertainty
How to adapt your brand for international markets
Building B2B partnerships through shared values
The role of communications in market entry
Ideas you can test right away in your strategy
PRo toolkit session — a hands-on exchange of experience and practical cases from international PR experts:
How to tell stories that resonate globally
Pitching: what grabs international media attention
Reaching new audiences in new markets
Tools and tips you can apply immediately
Professor Nicholas J. Cull will join the BRAND UKRAINE International Conference 2025 online for an exclusive on-stage dialogue with a Kyiv-based moderator. In a real-time, high-production format, he will explore insights from his latest book “Reputational Security” and discuss how nations can protect their image in today’s volatile information environment.
Speaker:
Moderator:
The evening reception and networking will offer guests a chance to connect in a relaxed atmosphere while enjoying a selection of traditional Ukrainian cuisine, showcasing the rich flavors and culinary heritage of the country.