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Brand Ukraine International Conference 2025
Brand Ukraine International Conference 2025
Brand Ukraine International Conference 2025
Brand Ukraine International Conference 2025
Brand Ukraine International Conference 2025
Brand Ukraine International Conference 2025
Brand Ukraine International Conference 2025
Brand Ukraine International Conference 2025

Country Brand as a Shield:
Values Guarding National Security

Country Brand as a Shield:
Values Guarding National Security

OFFICIAL PARTNERS OF THE CONFERENCE

ABOUT THE CONFERENCE

ABOUT THE CONFERENCE

ABOUT THE CONFERENCE

The BRAND UKRAINE International Conference is Ukraine’s flagship annual event on country’s global image and reputation. Taking place in Kyiv — at the heart of Europe’s fight for freedom and resilience — this year’s conference will explore how values become a country’s strategic asset and a national security toolkit in the times of unprecedented geopolitical challenges.

If you work in place branding, government, diplomacy, international business, or communications — this is the must-attend event of the year. Expect inspiring world-class keynotes, high-level networking with decision-makers and thought leaders, and practical tools you can take back to your work the next day.

Country Brand
as a Shield: Values Guarding

National Security

Program to be updated

10:00

Official opening ceremony and welcome address

10:00

Official opening ceremony and welcome address

10:00

Official opening ceremony and welcome address

10:00

Official opening ceremony and welcome address

Performance of the Ukrainian national anthem by the opera ensemble of “Cultural Forces of Ukraine”: Yurii Ivaskevych, Stanislav Pashchuk, Pavlo Hryshchenko, Nazarii Yatskiv, and Ihor Mikhnevych from the Cultural Forces of Ukraine.

Official welcome and opening remarks from:

Maria Lypiatska

Head of BRAND UKRAINE

Maria Lypiatska

Head of BRAND UKRAINE

Maria Lypiatska

Head of BRAND UKRAINE

Maria Lypiatska

Head of BRAND UKRAINE

Vineta Kleine

Head of Communications, NATO Representation to Ukraine

Vineta Kleine

Head of Communications, NATO Representation to Ukraine

Vineta Kleine

Head of Communications, NATO Representation to Ukraine

Vineta Kleine

Head of Communications, NATO Representation to Ukraine

10:30

Keynote speech by an international speaker “What we stand for is what we can fight for”

10:30

Keynote speech by an international speaker “What we stand for is what we can fight for”

10:30

Keynote speech by an international speaker “What we stand for is what we can fight for”

10:30

Keynote speech by an international speaker “What we stand for is what we can fight for”

In today’s world, wars are waged not only over territories but also over values, identity, and narratives. What we know about ourselves — and what we choose to tell others — becomes a shield. The speaker will explore how strategic storytelling and values-driven nation branding help countries build confidence, earn trust, and unite allies and partners around creation, not division.

11:15

Main panel discussion “Values-driven country brand as national security instrument”

11:15

Main panel discussion “Values-driven country brand as national security instrument”

11:15

Main panel discussion “Values-driven country brand as national security instrument”

11:15

Main panel discussion “Values-driven country brand as national security instrument”

High-profile panellists will examine how place branding intersects with national security and geopolitics. The discussion will highlight how strategic, value-driven place branding strengthens security, unites citizens, and builds international trust in a complex world.

Participants:

Kata Varblane

Director of Country Promotion, Enterprise Estonia

Kata Varblane

Director of Country Promotion, Enterprise Estonia

Kata Varblane

Director of Country Promotion, Enterprise Estonia

Kata Varblane

Director of Country Promotion, Enterprise Estonia

Oleksandra Matviychuk

Nobel Prize winner, human rights defender, Head of the Center for Civil Liberties

Oleksandra Matviychuk

Nobel Prize winner, human rights defender, Head of the Center for Civil Liberties

Oleksandra Matviychuk

Nobel Prize winner, human rights defender, Head of the Center for Civil Liberties

Oleksandra Matviychuk

Nobel Prize winner, human rights defender, Head of the Center for Civil Liberties

12:30

Coffee Break

12:30

Coffee Break

12:30

Coffee Break

12:30

Coffee Break

13:00

Ukraine’s Global Reputation: Insights from Reputation Lab’s unique reputational analysis of Ukraine

13:00

Ukraine’s Global Reputation: Insights from Reputation Lab’s unique reputational analysis of Ukraine

13:00

Ukraine’s Global Reputation: Insights from Reputation Lab’s unique reputational analysis of Ukraine

13:00

Ukraine’s Global Reputation: Insights from Reputation Lab’s unique reputational analysis of Ukraine

Reputation Lab’s unique analysis will offer a comprehensive view of Ukraine’s standing on the global stage. This presentation highlights key strengths and challenges shaping the country’s international reputation.

Participants:

Fernando Prado Abuín

Managing Partner, Reputation Lab

Fernando Prado Abuín

Managing Partner, Reputation Lab

Fernando Prado Abuín

Managing Partner, Reputation Lab

Fernando Prado Abuín

Managing Partner, Reputation Lab

Natalia Arenzana Arias

Managing Partner, Reputation Lab

Natalia Arenzana Arias

Managing Partner, Reputation Lab

Natalia Arenzana Arias

Managing Partner, Reputation Lab

Natalia Arenzana Arias

Managing Partner, Reputation Lab

13:30

Panel discussion: “Driving investment: success stories and data-driven insights from Ukrainian companies”

13:30

Panel discussion: “Driving investment: success stories and data-driven insights from Ukrainian companies”

13:30

Panel discussion: “Driving investment: success stories and data-driven insights from Ukrainian companies”

13:30

Panel discussion: “Driving investment: success stories and data-driven insights from Ukrainian companies”

The panel will explore key drivers of investment in Ukraine through data-driven insights. It will also highlight success stories of Ukrainian companies that secured foreign direct investment amid the full-scale war.

14:30

Coffee Break

14:30

Coffee Break

14:30

Coffee Break

14:30

Coffee Break

15:00

Parallel workshops

15:00

Parallel workshops

15:00

Parallel workshops

15:00

Parallel workshops

International workshop on export drivers — practical cases and live peer exchange for business:

  • What drives export in times of uncertainty

  • How to adapt your brand for international markets

  • Building B2B partnerships through shared values

  • The role of communications in market entry

  • Ideas you can test right away in your strategy

PRo toolkit session — a hands-on exchange of experience and practical cases from international PR experts:

  • How to tell stories that resonate globally

  • Pitching: what grabs international media attention

  • Reaching new audiences in new markets

  • Tools and tips you can apply immediately

16:30

Live virtual fireside chat: “Reputational security in an age of geopolitical upheaval”

16:30

Live virtual fireside chat: “Reputational security in an age of geopolitical upheaval”

16:30

Live virtual fireside chat: “Reputational security in an age of geopolitical upheaval”

16:30

Live virtual fireside chat: “Reputational security in an age of geopolitical upheaval”

Professor Nicholas J. Cull will join the BRAND UKRAINE International Conference 2025 online for an exclusive on-stage dialogue with a Kyiv-based moderator. In a real-time, high-production format, he will explore insights from his latest book “Reputational Security” and discuss how nations can protect their image in today’s volatile information environment.

Speaker:

Professor Nicholas J. Cull

Professor of Communication, Centre for Communication Leadership and Policy

Professor Nicholas J. Cull

Professor of Communication, Centre for Communication Leadership and Policy

Professor Nicholas J. Cull

Professor of Communication, Centre for Communication Leadership and Policy

Professor Nicholas J. Cull

Professor of Communication, Centre for Communication Leadership and Policy

Moderator:

Marina Dadinova

Strategic Communications Expert, Program Director, BRAND UKRAINE

Marina Dadinova

Strategic Communications Expert, Program Director, BRAND UKRAINE

Marina Dadinova

Strategic Communications Expert, Program Director, BRAND UKRAINE

Marina Dadinova

Strategic Communications Expert, Program Director, BRAND UKRAINE

17:00

Cultural program and charitable auction in support of the Main Intelligence Directorate

17:00

Cultural program and charitable auction in support of the Defence Intelligence of Ukraine

17:00

Cultural program and charitable auction in support of the Main Intelligence Directorate

17:00

Cultural program and charitable auction in support of the Main Intelligence Directorate

17:00

Cultural program and charitable auction in support of the Main Intelligence Directorate

18:00

Evening reception and networking

18:00

Evening reception and networking

18:00

Evening reception and networking

18:00

Evening reception and networking

The evening reception and networking will offer guests a chance to connect in a relaxed atmosphere while enjoying a selection of traditional Ukrainian cuisine, showcasing the rich flavors and culinary heritage of the country.

Want to be a partner?

Want to be a partner?

Ready to stand with Ukraine on the global stage? Become a partner of the conference.

Speakers

to be updated

Kata Varblane

Director of Country Promotion, Enterprise Estonia

Nicholas J. Cull

Professor of Public Diplomacy at the University of Southern California's Annenberg School for Communication and Journalism

Oleksandra Matviichuk

Nobel Prize winner, human rights defender, Head of the Center for Civil Liberties

Maria Lypiatska

Head of BRAND UKRAINE

Vineta Kleine

Head of Communications, NATO Representation to Ukraine

Fernando Prado Abuín

Managing Partner, Reputation Lab

Natalia Arenzana Arias

Managing Partner, Reputation Lab

Ticket Options

Standard

For communication professionals looking for fresh ideas and inspiring keynotes from global speakers. Access practical insights, case studies, and connect with peers shaping Ukraine’s global reputation.

For communication professionals eager to explore international communications beyond daily routines. Gain fresh ideas, meet leading experts, and discover practical tools you can apply right away.

For communication professionals looking for fresh ideas and inspiring keynotes from global speakers. Access practical insights, case studies, and connect with peers shaping Ukraine’s global reputation.

Keynote & Panels Pass

Keynote & Panels Pass

PRo Toolkit Session

PRo Toolkit Session

Session Recordings & Materials

Session Recordings & Materials

Early Bird until August 18

€ 100

€ 75

Business

For entrepreneurs and business professionals seeking practical case studies, actionable insights, and new B2B contacts and partnerships to grow their businesses globally.

For entrepreneurs and business professionals seeking practical case studies, actionable insights, and new B2B contacts and partnerships to grow their businesses globally.

Full conference access

Full conference access

 International Workshop on Export Drivers

 International Workshop on Export Drivers

Networking at the Evening Reception

Networking at the Evening Reception

Early Bird until August 18

€ 200

€ 140

Premium

For business owners and C-level executives interested in shaping Ukraine’s global reputation, looking for fresh insights, result-focused strategies, closed-door talks with top international experts and high-level networking.

For business owners and C-level executives interested in shaping Ukraine’s global reputation, looking for fresh insights, result-focused strategies, closed-door talks with top international experts and high-level networking.

Full program access

Full program access

VIP dinner & reception

VIP dinner & reception

Priority registration & consultation from Reputation Lab

Priority registration & consultation from Reputation Lab

Early Bird until August 18

€ 400

€ 300

Recording

For those who can’t join us in Kyiv but would like to have full access to the main conference program recordings anytime, anywhere. Stay updated, stay connected.

For those who can’t join us in Kyiv but would like to have full access to the main program recordings anytime, anywhere. Stay updated, stay connected.

For those who can’t join us in Kyiv but would like to have full access to the main conference program recordings anytime, anywhere. Stay updated, stay connected.

Full program recording access

Full program recording access

Early Bird until August 18

€ 50

€ 40

Country Brand as a Shield:
Values Guarding National Security

Country Brand as a Shield:
Values Guarding National Security

Country Brand as a Shield:
Values Guarding National Security